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School of Geography

Emily Sheard Emily Sheard

Contact details

School of Geography
University of Leeds
University Road
Leeds LS2 9JT   UK



Project title:

Urban Mobility and Movement Patterns

Project overview

This project will use consumer-related data (e.g. retail loyalty cards, social media posts, etc.) to explore in detail the daily movement patterns of people within urban areas, focusing specifically on the spatial and temporal convergences that are inherent to environmental criminology and how these might influence the risk of victimisation across geographical space.  The project outputs will be relevant for academia, businesses, the public sector, and wider society.   


The overall aim of the project will be to determine, for the first time, robust rules that can be used to model how people move between different activity types and locations (e.g. home, work, leisure, etc.).  This will be achieved through the development of advanced spatial analysis methods and informed by existing population mobility theory.  The resulting model will then be applied to the field of crime analysis using data relating to offences.

Conferences attended

  • 15 - 17 April 2015: 23rd GIS Research UK (GISRUK) Conference, University of Leeds.
  • 7 January 2015: International Big Data Symposium, The Royal Society, London.


  • 10 July 2008: Neighbourhood Policing Teams - Transcending the Local?, British Society of Criminology Conference 2008, University of Huddersfield.


  • 2004: Harry Robinson Memorial Prize awarded for academic achievement, Environmental & Geographical Sciences, University of Huddersfield.

Short Curriculum Vitae


2014 - 2015: MSc Geographical Information Systems (GIS), Pass with Distinction, University of Leeds.
Dissertation: Enumerating the Ambient Population in the Context of Crime: A Comparative Study of ‘Contemporaneous’ and ‘Traditional’ Data Sets.

2001 - 2004: BSc Geography (Applied), First Class Honours, University of Huddersfield.
Dissertation: The Social Construction of Asylum Seekers in Calderdale Metropolitan District.

Employment history & skills

After completing my undergraduate degree I worked in a number of analytical roles where I gained experience of analysing data relating to crime, retail, and HR. 

Core Skills: Data Analysis, Statistics, Research, GIS, Microsoft Office, SPSS, Lean Six Sigma, Process Improvement, Project Management, MI Reporting.

2015 - 2016: MSc GIS course Module Assistant (demonstrator) on GEOG5520: Quantitative and Spatial Methods and GEOG5240: Applied Population and Demographic Analysis.